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Hello!
I'm Prifani,
a UI/UX Designer!
8+ years of experience in bridging functionality and aesthetics in digital products!
Prototyping
Visual Design
What I do
A quick look at what I do.
A snapshot of my capabilities, applied across industries.
Product Design (UI/UX)
End-to-end design for digital products such as B2B platforms, SaaS dashboards, and consumer apps, from wireframes to high-fidelity prototypes and scalable design systems ready for developer handoff, across web and mobile.
Product Design (UI/UX)
End-to-end design for digital products such as B2B platforms, SaaS dashboards, and consumer apps, from wireframes to high-fidelity prototypes and scalable design systems ready for developer handoff, across web and mobile.
Product Design (UI/UX)
End-to-end design for digital products such as B2B platforms, SaaS dashboards, and consumer apps, from wireframes to high-fidelity prototypes and scalable design systems ready for developer handoff, across web and mobile.
Design Sprints, Discovery & Requirement Analysis
Facilitate Design Sprints and structured workshops to translate business and stakeholder requirements into validated, user-centered design directions.
Design Sprints, Discovery & Requirement Analysis
Facilitate Design Sprints and structured workshops to translate business and stakeholder requirements into validated, user-centered design directions.
Design Sprints, Discovery & Requirement Analysis
Facilitate Design Sprints and structured workshops to translate business and stakeholder requirements into validated, user-centered design directions.
Cross-Functional Collaboration & Handoff
Work closely with PMs, engineers, QA, and business analysts to align on feasibility, present design rationale to stakeholders, and ensure smooth handoff into Agile development.
Cross-Functional Collaboration & Handoff
Work closely with PMs, engineers, QA, and business analysts to align on feasibility, present design rationale to stakeholders, and ensure smooth handoff into Agile development.
Cross-Functional Collaboration & Handoff
Work closely with PMs, engineers, QA, and business analysts to align on feasibility, present design rationale to stakeholders, and ensure smooth handoff into Agile development.
Digital Transformation
Turn manual, paper-based, or spreadsheet-driven processes into intuitive digital products, applied across industries such as pharmaceuticals, waste management, education, and risk management.
Digital Transformation
Turn manual, paper-based, or spreadsheet-driven processes into intuitive digital products, applied across industries such as pharmaceuticals, waste management, education, and risk management.
Digital Transformation
Turn manual, paper-based, or spreadsheet-driven processes into intuitive digital products, applied across industries such as pharmaceuticals, waste management, education, and risk management.
My Portfolio
Case Studies
See my work and how I bridge business needs and user expectations, ensuring requirements turned into an effective digital products.
YukTrip.com Landing Page Redesign | Case Study
Web Design, Landing Page
Improving Yuktrip’s Landing Page Experience Through Visual Hierarchy and Brand Refresh
YukTrip.com Landing Page Redesign | Case Study
Web Design, Landing Page
Improving Yuktrip’s Landing Page Experience Through Visual Hierarchy and Brand Refresh
YukTrip.com Landing Page Redesign | Case Study
Web Design, Landing Page
Improving Yuktrip’s Landing Page Experience Through Visual Hierarchy and Brand Refresh
Bijak Berplastik - Waste Management App | Case Study
Mobile App & Web Dashboard
Connecting field collection, approvals, and reporting into one operational platform
Bijak Berplastik - Waste Management App | Case Study
Mobile App & Web Dashboard
Connecting field collection, approvals, and reporting into one operational platform
Bijak Berplastik - Waste Management App | Case Study
Mobile App & Web Dashboard
Connecting field collection, approvals, and reporting into one operational platform
EZ Registration: Rebuilding APL eZRx's Customer Verification Process | Case Study
Web & Mobile App
Replacing a manual, multi-channel verification process with a unified digital system that serves both customers and internal approvers across 30+ business types.
EZ Registration: Rebuilding APL eZRx's Customer Verification Process | Case Study
Web & Mobile App
Replacing a manual, multi-channel verification process with a unified digital system that serves both customers and internal approvers across 30+ business types.
EZ Registration: Rebuilding APL eZRx's Customer Verification Process | Case Study
Web & Mobile App
Replacing a manual, multi-channel verification process with a unified digital system that serves both customers and internal approvers across 30+ business types.
APL eZRx – B2B Marketplace for PT Anugerah Pharmindo Lestari | Case Study
Web & Mobile App
Digitalizing a fragmented, unintegrated manual process into a unified B2B marketplace for pharmaceutical distributors and their retail customers.
APL eZRx – B2B Marketplace for PT Anugerah Pharmindo Lestari | Case Study
Web & Mobile App
Digitalizing a fragmented, unintegrated manual process into a unified B2B marketplace for pharmaceutical distributors and their retail customers.
APL eZRx – B2B Marketplace for PT Anugerah Pharmindo Lestari | Case Study
Web & Mobile App
Digitalizing a fragmented, unintegrated manual process into a unified B2B marketplace for pharmaceutical distributors and their retail customers.
Want to see more?
My Design Process
How I turn problems into products.
From understanding the problem to refining the final experience, here’s how I usually approach design projects.
(01)
Problem Framing
Every meaningful solution starts with truly understanding the problem. I dig into the existing landscape, asking the questions that matter and listening beyond what is said on the surface. By mapping out workflows, aligning stakeholders, and defining the core challenges, I make sure the foundation is solid before anything else begins.
(01)
Problem Framing
Every meaningful solution starts with truly understanding the problem. I dig into the existing landscape, asking the questions that matter and listening beyond what is said on the surface. By mapping out workflows, aligning stakeholders, and defining the core challenges, I make sure the foundation is solid before anything else begins.
(02)
Ideation
With a clear picture of the problem, the real exploration begins. I bring teams together to challenge assumptions, map out user flows, and shape ideas into scalable directions. It is a collaborative and iterative process where diverse perspectives sharpen the thinking and lead to solutions that are both intuitive and strategic.
(02)
Ideation
With a clear picture of the problem, the real exploration begins. I bring teams together to challenge assumptions, map out user flows, and shape ideas into scalable directions. It is a collaborative and iterative process where diverse perspectives sharpen the thinking and lead to solutions that are both intuitive and strategic.
(03)
Design & Prototyping
This is where ideas come to life. I turn strategy and concepts into wireframes, high-fidelity interfaces, and interactive prototypes that tell the story of the experience before a single line of code is written. Every detail is crafted intentionally to communicate clearly and validate the direction with confidence.
(03)
Design & Prototyping
This is where ideas come to life. I turn strategy and concepts into wireframes, high-fidelity interfaces, and interactive prototypes that tell the story of the experience before a single line of code is written. Every detail is crafted intentionally to communicate clearly and validate the direction with confidence.
(04)
Validation, Handover & Iteration
Good design does not stop at delivery. I stay closely involved through testing, feedback rounds, and developer handovers to make sure the vision carries through to the final product. Each iteration brings us closer to something that truly works for the people using it.
(04)
Validation, Handover & Iteration
Good design does not stop at delivery. I stay closely involved through testing, feedback rounds, and developer handovers to make sure the vision carries through to the final product. Each iteration brings us closer to something that truly works for the people using it.
About Me
Hey! That’s me.
I'm Prifani Hafidzah! People usually called me Fani!
I’m a UI/UX Designer with 8+ years of experience creating digital products that are functional, clear, and easy to use.
My work covers the full design process, from research, user flows, and wireframes to prototyping, visual design, and developer handovers. I work closely with stakeholders, developers, and cross-functional teams to bridge communication, align product goals, and make sure ideas can realistically be implemented.
I’m also experienced in working within Agile teams and Design Sprint processes, helping products grow through fast iteration, collaboration, and continuous improvement.
I believe good design is not just about aesthetics, but about creating experiences that bridge business goals with real user needs, so the product not only looks good, but also works in ways that feel useful, and meaningful.
UI/UX Design
Prototyping
Wireframing
User Research & Analysis
Design Sprint
Workshop Facilitation
Tools Behind The Work
Figma
Figjam
Adobe XD
Adobe Photoshop
Adobe Illustrator
Notion
Framer
Canva
My Experience
8+ Years in Practice
Professional experience that defines my approach.
Jun 2025 - Jan 2026
UI/UX Designer at Evermos
Bandung, Indonesia
Worked on Everpro Ads by translating product requirements into user-centered design solutions through research and iterative exploration.
Collaborated with PMs, engineers, QA, and UX Researchers to refine workflows, ensure feasibility, and support workshops for product improvements and new initiatives.
Jun 2025 - Jan 2026
UI/UX Designer at Evermos
Bandung, Indonesia
Worked on Everpro Ads by translating product requirements into user-centered design solutions through research and iterative exploration.
Collaborated with PMs, engineers, QA, and UX Researchers to refine workflows, ensure feasibility, and support workshops for product improvements and new initiatives.
Jun 2025 - Jan 2026
UI/UX Designer at Evermos
Bandung, Indonesia
Worked on Everpro Ads by translating product requirements into user-centered design solutions through research and iterative exploration.
Collaborated with PMs, engineers, QA, and UX Researchers to refine workflows, ensure feasibility, and support workshops for product improvements and new initiatives.
Jan 2024 - Jun 2025
Senior UI/UX Designer at Radya Labs
Bandung, Indonesia
Led end-to-end UI/UX processes across projects, collaborating with cross-functional teams to turn business needs into scalable, user-centered solutions through Design Sprint and Agile workflows.
Improved design quality and implementation through design systems, interactive prototypes, and structured handovers while aligning design and development teams.
Jan 2024 - Jun 2025
Senior UI/UX Designer at Radya Labs
Bandung, Indonesia
Led end-to-end UI/UX processes across projects, collaborating with cross-functional teams to turn business needs into scalable, user-centered solutions through Design Sprint and Agile workflows.
Improved design quality and implementation through design systems, interactive prototypes, and structured handovers while aligning design and development teams.
Jan 2024 - Jun 2025
Senior UI/UX Designer at Radya Labs
Bandung, Indonesia
Led end-to-end UI/UX processes across projects, collaborating with cross-functional teams to turn business needs into scalable, user-centered solutions through Design Sprint and Agile workflows.
Improved design quality and implementation through design systems, interactive prototypes, and structured handovers while aligning design and development teams.
Jan 2021 - Jan 2024
Medior UI/UX Designer at Radya Labs
Bandung, Indonesia
Facilitated design sprints with Project Managers while collaborating closely with cross-functional teams throughout product development.
Worked with Business Analysts and QA teams to define user requirements and feasible solutions, while mentoring junior designers and improving stakeholder communication through English-based discussions.
Jan 2021 - Jan 2024
Medior UI/UX Designer at Radya Labs
Bandung, Indonesia
Facilitated design sprints with Project Managers while collaborating closely with cross-functional teams throughout product development.
Worked with Business Analysts and QA teams to define user requirements and feasible solutions, while mentoring junior designers and improving stakeholder communication through English-based discussions.
Jan 2021 - Jan 2024
Medior UI/UX Designer at Radya Labs
Bandung, Indonesia
Facilitated design sprints with Project Managers while collaborating closely with cross-functional teams throughout product development.
Worked with Business Analysts and QA teams to define user requirements and feasible solutions, while mentoring junior designers and improving stakeholder communication through English-based discussions.
Jan 2018 - Jan 2021
Junior UI/UX Designer at Radya Labs
Bandung, Indonesia
Gained hands-on experience in UI/UX design as my first full-time role after graduating from vocational high school.
Collaborated with senior designers and cross-functional teams while developing skills in research, wireframing, prototyping, and user-centered design.
Jan 2018 - Jan 2021
Junior UI/UX Designer at Radya Labs
Bandung, Indonesia
Gained hands-on experience in UI/UX design as my first full-time role after graduating from vocational high school.
Collaborated with senior designers and cross-functional teams while developing skills in research, wireframing, prototyping, and user-centered design.
Jan 2018 - Jan 2021
Junior UI/UX Designer at Radya Labs
Bandung, Indonesia
Gained hands-on experience in UI/UX design as my first full-time role after graduating from vocational high school.
Collaborated with senior designers and cross-functional teams while developing skills in research, wireframing, prototyping, and user-centered design.